Rebranding for a younger generation.

Problem/Creative Goals: Wheaties consumer base is aging. The average customer age is over fifty with zero children. The brand has lost it's athletic clout, and blends in with kids cereals in the aisle. Young athletes do not identify with the brand. Solution: Rebrand Wheaties as The Power Inside. Position it as an essential, performance enhancing, supplement utilized by local athlete stars. Remove it from the cereal aisle and merchandise it where it belongs; with training supplements. Reach students and student athletes where they congregate regardless of their sport utilizing geo fence snap chat filters and curated Spotify, Power Inside playlists. Place them in the eye of the storm in locker rooms and gyms. The Power Inside the Gym. The Power Inside the athlete. The Power Inside the Box. Chris Ando: Art Direction, Branding, Design,

Package front ***THIS WORK IS IN NO WAY ASSOCIATED WITH WHEATIES OR GENERAL MILLS. IT REPRESENTS STUDENT WORK ONLY. ***

Package back.

Package final.

PoP/ Merchandising display for rebrand roll out.

Snap Chat geo filter.

Brand Sound "The Power Inside" Spotify playlist.

Website.