Problem/Creative Goals: Stomp is a regional snowboard shop that recently started their won snowboard brand. While the shop has franchises at a regional level they are new to the national snowboard scene and market and would like to introduce their new snowboard line nationally in a memorable way that is pertinent to snowboarders. Solution: Take advantage of the "locals only" and rebellious attitude prevalent in action board sports by creating an exclusive snowboard park and pop-up shop in the heart of the Rocky Mtns. Create social, YouTube, and Periscope streaming channels that show the antics at the pop up shop and park. Don't tell boarders where it's at because it's a "locals only" even though the streaming channels clearly show more and more people showing up. Create ad space in the places people travel publicizing the shop. Drive foot traffic to brick and mortar stores with people looking to find directions to this locals spot named "The Bunker." What gets snowboarders to go to the bunker pre readily then inviting them? Telling them they aren't allowed to go to The Bunker. Chris Ando: Art Direction, Branding, Design, Editing, Sound Design
