System to promote and increase participation levels for girls youth basketball and encourage them to pursue their dreams of becoming a professional player. D&AD 2019 entry.
Young girls enrolled in basketball in highschool is one fo the few sports that has seen a decrease in numbers since 2009. Less girsl pursueing their dreams.
Why are girls quitting basketball?
How does adidas brand values align and can help promote girls staying in basketball and pursuing their dreams.
How the four part solution works.
Activation events for application and inspire at culturally relevant places for both basketball and american pop culture.
Maintain long term inspiration, training regimen of pros, and have it encompassed by a popular game all basketball player know about. (HORSE) This is acheived via a free mobile application.
Branded courts across the city in places that are highly visible and make more places to meet peers, practice, and stay invloved with basketball. Also allows greater areas for access to participate in the application games of HORSE.
Exclusive rewards program for both application participation and social media participation. Essentially a rewards pregram for becoming a part of a peer community for sustainable participation and practicing.