Problem/Creative Goals: The Sumatran Tiger shares the volcanic slopes of Sumatra with coffee bean farmers. It is the inspiration for the Morning Tiger coffee brand. Sadly, the Sumatran Tiger is an endangered species in large part to it's dwindling habitat. Solution: Create the first Sumatran coffee brand that works in conjunction with the Sumatran Tiger. This is accomplished by portions of proceeds going to purchase tracts of land for Sumatran Tiger Sanctuary. Regular purchases of Morning Tiger allow customers to become full deeded owners of the tiger sanctuary. With the title member become part of an online community that decides how to manage the sanctuary as it grows. Deeded members have access live streams of the sanctuary as well and receive a Morning Tiger green coffee tree only available to members as well as access to live stream feeds of the sanctuary and contained within. Chris Ando: Art Direction, Branding, Design, Illustration
