Creating a dystopian experience, and keeping you safe.

Problem/Creative Goals: There is no difference between overused narratives and images of "safety" that get passed around between security camera companies in the private space. Lorex would like to separate itself from the generic narratives and images, generate conversation, and garner earned media, be memorable, and top of mind in the security camera market. Solution: Create an immersive real-world, Orwellian style narrative. A narrative where an unknown organization is watching your every move. They know about your family, your house, your activities, but why and how? A series of digital OOH stunts that work like banners and advertising that follow you around online , but in the real world. How is it being done? Better get your phone out and Google this company Lorex to find out more. Ask your friends, Co-workers, and neighbors, maybe they know about it. Chris Ando: Art Direction, Branding, Design, Editing, Sound Design

Is big brother watching you or is Lorex demonstrating its cameras capabilities to film in and conditions. With a little help from open data sources We place you in the middle of an Orwellian experience. Could you ignore OOH that seemed to follow you around eerily in the real world and seemed to know too much about your personal life? Like web banners that follow you around the web.

Website redesign.

The idea was to create a marked difference between the brand and its competitors by creating an experience that appears like an organization's all watching eye sees everything you do, but not in the standard generic fashion. What's the first thing people do when they run across something they don't quite understand out in public? They pull out their phones and Google it. This drives traffic to the website and allows the explanation that we have just simply demonstrated the camera's capabilities as well as created an illusion of omnipotence and omniscience using open data sources and a few tech tricks.

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