Problem/Creative Goals: Create a brand that utilizes integrated brand advertising and communications across multiple, non-traditional and social communication channels. Build a recognizable brand across game genres and platforms. Elevate the brands visibility and reach across said communication channels and set up the infrastructure for social channel monetization.
Solution: Take what I personally have done and know about gaming over the years and years and integrate my personal brand into my public brand. Turn myself into the loudest, most trash talking, obnoxious and unignorable caricature of myself, that I can legally be and blast it across social, games and streaming.
Drive traffic between all communication channels creating a systematic and synergistic effect in the monetization process.
If you can tolerate it... you might learn more than a thing or two about murdering people across all gaming genres.
"YOU NEVER HEARD OF ME? THAT'S F**KIN' WEIRD. GOOGLE ME: KODASH OG"
Branding, Marketing/strategy, Creative, Video Production, Design, Content Creation, Channel Monetization Strategy
Twitter - Twitter.com/KodashOg - 24 hours a day gaming, thoughts, tips, tricks and massive trash talk.
Kodash OGTwitch - Twitch.tv/kodashog - Murdering people across all game genres, live. (NSF)
Kodash OG - YouTube - Content associated with tips, tricks & social shorts as well as longer format video.
Channel Intro
Youtube channel intro "It has begun." Title is a lowkey very old school World of Warcraft PvP reference. Just a Highlander movie reference UNLESS you know what I am talking about.
YouTube Shorts: Shareable upright mobile/social video: Top of funnel communications.
YouTube shorts act as micro, mass communications. Served off of trending Shorts greatly increase top level brand engagement and general awareness. They can drive traffic to your channel or other touchpoints, deepening engagement and funneling user traffic.
Brand sound
What's the Kodash Og brand look AND sound like? "Sounds like victory and putting a foot in that A**."
Like what you hear on stream? My Youtube has most of the tracks I play on stream. You can murder people to the same soundtrack.
Short form Social Media Content
Weekly short form social video content updates. Fun Sized and easily digestible. Can't eat just one. Short form social is also archived on Youtube where it can be perused with longer content. Gives multiple reason to stay engaged with the brand in the short term.
"Funny, weird or crazy sh**, and I am murdering people in the process." -Kodash OG
Long Form Video/Youtube Content
Long form content and episodic content exclusive to Youtube gives reason outside of social to watch stay engaged with Youtube content.
"The science and art of murdering people. Plus debunking myths." -Kodash OG
Mass Appeal Long form guides, and tips.
Murdering people in an on-brand fashion requires doing it in style. A highly RECOGNIZABLE style. A style the translates across games and battlefields. Which is why I create content surrounding those things as well.
Not as violent and more mainstream mass appeal.
"Because not everyone is trying to put a foot in that A**." -Kodash OG
Mobile
In The Works
"I wouldn't headhunt myself alone. You better use the buddy system like it's preschool."
"Shit if you pincher me, it means I did my job. I don't have a problem with you using my moves against me. Teach your friends how to do it."
"Everyone MUST FUCKING DIE. Kill them all. Let God sort them out. THAT is balance"
"You know anyone else that Amazon nerf'd their spec to the ground in PvP on the Lost Ark opening weekend?"
-Kodash OG-
From virtually ZERO web footprint to $1000 dollars/month engagement metrics across all channels...Relevant in multiple top ten games streamed by viewership on twitch...provable influence and impact on game design, functionality and game culture in multiple genres...