Formed a pandemic, safe practices, business coalition.

Problem/Creative Goals: Small business is suffering during the Covid era as much as people are. Businesses are being mandated to close and many will never open their doors again. How does small business compete with international corporations with the infrastructure already in place to handle the Covid era? How do you get back to business? Solution: Gain national attention to the plight of small business through a narrative that draws parallels to small business and people being effected by the virus. Not the least of the effects being possible death of a small business. Where we will hold a virtual funeral online. Create influencer relationships with noted American entrepreneurs such as Michael Bloomberg and Warren Buffett, that would certainly empathize and invite them to attend the small business funeral to gain earned media and influencer opportunities. (Bi Partisan) Then have the influencers unveil the unified Covid Business Safety Coalition; a national platform and voice for small business issues during Covid. (CSBC) Utilize the unified coalition brand (CSBC) to address public safety concerns on a united front. Provide real solutions for getting back to business safely while addressing the largest concerns local and national media. The coalition can function to address post Covid "recovery" as from the virus to stay relevant with the news cycle on a national basis and local basis until the effects of the virus are no longer perceived.

Case study.

Introducing the CSBC a Non-Profit that gives small businesses a platform and voice to be successful in the Covid 19 era.

The plight of the small business during the Covid 19 era is dire. Many business types have been mandated to close or decrease their services to the point the can't stay afloat. Essentially they are dying. Small businesses: the unsung fatality of the effects of the Corona 19 virus.

To begin to introduce the public to this plight we will have a cross country funeral procession driving from California to Washington DC. Once there, there will be a rally that can be attended virtually or in person. (Masks of course.)

At the rally entrepreneurs from both sides of the political aisle will help introduce the CSBC to the media and public, the CSBC's program and platform, and highlight the detrimental plight of small businesses during Covid 19.

The first steps of raising the CSBC's safety platform and brand visibility is for all CSBC member businesses to offer CSBC branded safety masks as a service to their customers. This elevates the brand visibility while furthering the brands platform of doing businesses in the safest possible manner.

The second part of the CSBC's safety platform is to provide each member business a set of guidelines and a certification for doing business in the safest possible manner for the sector and service the exist in. Different levels of provable safety receive up to a five star safety rating. Customers seeing a five star CSBC safety rating can be assured they are doing business in the safest possible manner.

The third part of the CSBC's safe business platform allows for member businesses access to the CSBC occupancy app. The app can be downloaded to any mobile device and allows members to keep track of business occupancy in real time. Customers can then download the app and see if the occupancy is low enough to easily follow social distancing guidelines. Thereby helping stop rushes in business and spreading out foot traffic more evenly throughout the day while promoting social distancing safety practices.

The fourth part of the CSBC safety platform is the CSBC website.

The website allows for member businesses to upload inventory to the site by XL document.

Customers can then search a product by keyword and zip code.

In this manner customers can comparison shop and peruse all member businesses products, in the area of their choice, without having to physically go to the stores or having to hunt down stores by their individual websites. When paired with the CSBC occupancy app, shop and peruse as normal, then come to a business when foot traffic is the lowest. Thus providing a way to do business in the safest possible fashion.

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