Christopher Ando

Branding: So pure this vodka looks like its from a lab.

Problem/Creative Goals: How do you brand and position even a very high quality Vodka in the over saturated liquor market? Solution: Become the worlds only vodka that is designed to be consumed "neat". The vodka for those whose days of kids parties are over. The vodka not meant to be consumed in neon cocktails. The simple, clean, cocktail for the rest of your life. Because what you thought was "nice" when you were young isn't "neat." Now you like it neat. Chris Ando: Direction, Art Direction, Branding, Design, UI/UX

Niche new vodka brand Halcyon, designed to be consumed "neat" not mixed. 
Brand mark and hand lettering; Halcyon-Latin for tranquil.
Packaging design. 
Branded Glass that encourages Halcyon to be consumed as intended: Neat. 
Long copy print add that expresses brand mantra, as well as positions and targets it. 
Print add placement intended for Esquire or GQ.
Social media post 1.
Social Media post 2.
Social Media post 3.
60 sec spot that can be served during social content so that the content itself needs no product placement or branding. 
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