Future Lions Entry Problem/Creative Goals: Creating playlists is a time consuming, premeditated, and non-dynamic process. I.E. If you wanted a beach playlist, you would have to take the time to create one, it would have to be done while at the beach or beforehand, It would only change if you physically changed the playlist. Solution: Become the first mobile streaming app that utilizes image and facial recognition to generate and parse playlists in real time based on you face, which reflects your mood, or your surroundings which reflect what you are doing. Which happens to reflect the times when people are most actively listening to their music streaming apps. Then we allow young people to try the app without downloading it in places they already go and partnering with one of the largest mobile provider services, have the app placed as a native piece of software on the phones young people want to purchase. Then we remind them it's already on their phones where they purchase phones. Chris Ando: Direction, Art Direction, Branding, Design, UI/UX
