Big and easy from the big easy. Thats what we meant...
Problem/Creative Goals: Most people are not aware that Zatarain's has a line of easy to prepare, microwavable, traditional New Orleans food. Solution: What's the first thing people think of when they think of New Orleans? Mardi Gras is what the average person will answer. An amusing and memorable conversation can happen at the intersection of Mardi Gras, the most notable thing in New Orleans and Zatarain's products, the heart of New Orleans cooking. Chris Ando: Art Direction, Writing, Design