Gorilla Glue: Fix it Forever.
Ouit Of Home. Copy Driven
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The Glue that fixes anything... forever.
Problem/Creative Goals: Despite being on the logo, A giant, mute, gorilla, isn't the best communicate with men who have families about the glue. Solution: Talking to Men like that friend from down the block or the guy they have known since junior high is a much more receptive way to get the idea across, that Gorilla Glue will fix almost anything once and for all, for good, forever. Chris Ando: Art Direction, Writing, Design