Utilizing AR tech to create office micro influencers.

Problem/Creative Goals: Burger King has particular success with digital coupons that are served through their app. They serve several purposes including driving app downloads, letting customers know about specials, as well as decreasing the cost associated with direct mail coupons. As such they are always looking for a way to creatively serve those digital coupons. Solution: Burger Kings closest sandwich competitors locations outnumber Burger Kings locations by five times. That means you are five times more likely to walk into one of their competitors despite wishing you could get your hands on a juicy, flame broiled, Whopper. What if you could take that sandwich you didn't want and just "Whopper it?" 1. An AR coupon that takes photos of any sandwich and turns it into a Whopper. With the reward of allowing a discounted Whopper meal to be delivered to you since you couldn't make it to a BK location. 2. Reinforces the initiative to inform the customers that BK can delivered anywhere and rewards that behavior. 3. Suitable for micro influencer social media trending and sharing. Chris Ando: Art Direction, Branding, Design, Digital Experience