Future Lions Entry Problem/Creative Goals: 4 million people in the U.S. and 250 million people world wide have at least partial visual impairment. Solution: Specdrum rings were created to turn colors into sound as a new way to create musical instruments out of anything you can see. The opportunity was identified that this new technology could be used to promote the company as well as aiding the visually impaired in the world. Specdral Sight allows the easy labeling and identification of what has been labeled, by sound. This solution would cost a mere $75 dollars versus several thousand dollars to utilize glasses that have similar function. The glasses are not considered a medical device by insurance companies, and all costs are paid for by the visually impaired person that usually lives on a fixed income which would include disability. Specdral Sight becomes an affordable alternative. Chris Ando: Art direction, Creative Direction, Branding, Design, UI/UX, Editing, Sound Design
