Daring kids to break the unbreakable toy truck.

Problem/Creative Goals: Tonka has diminished it's market share and brand position as the unbreakable toy truck, through line extensions to the point that children have forgotten just how much fun an indestructible toy can be. Solution: Create a series of interactive displays that are completely analog that demonstrate and invite kids to try and destroy the indestructible truck. The displays will be located at parks where kids would play with a Tonka Truck. As an added bonus, if they somehow manage to destroy one of the trucks in the displays, post on social @Tonka and we will send your kids a new Tonka truck to play with at home. Chris Ando: Art Direction, Branding, Design, Experiential Design

If you manage to break a Tonka in one of our ad stress test displays, take a picture and post it via social to @Tonka and we will take your information and send you a new one of your very own. Good luck breaking a Tonka though. We would also love to see posts of your kids trying.

Tonka Unbreakable parks and activation kick-off sites.

Crash stress test, experiential display. (Polycarbonate)

Brick smash stress test, experiential display. (Polycarbonate)

Flip Toss stress test, experiential display. (Polycarbonate)

Post to @Tonka if your kids actually manage to break one and Tonka will send your child a Tonka truck of their very own.

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