Using AR & VR to bring mtn biking into the home.

Problem/Creative Goals: People have a tendency to outgrow mountain biking as they transition into family life. This is in part because of physical demands on the body, but also because of the major time and cost investments it takes to participate in the sport. Solution: Utilize the emerging technologies, of AR, VR, and 360° video to make it easier to stay interested, involved, engaged for the long term, and even streamline the process of shopping for bikes. In this manner keeping customers through that transitional time in life that happens when you start a new family. This is part of my Graduate Thesis from SCAD. Full thesis can be found at: https://ecollections.scad.edu/iii/cpro/DigitalItemViewPage.external?sp=1004534&sp=T Chris Ando: Market Research, Direction, Art Direction, Writing, Filming, Editing, Sound Design, and Post.

MFA Advertising Art Direction graduate thesis research and for this campaign: HERE

Print campaign to drive awareness of app and 360° vide content.

AR moving walkway directing passengers to concourse trial areas. The target demographic most likely has the money to be taking a family vacation once a year if they are in the market for Specialized bikes. Even if you aren’t looking especially for a Specialized bike immediately, vacationing families can experience the Flow 360 travel app. The app has the capability to help schedule adventure mountain bike getaways for the family at special rates, has current your trip and flight schedule, has access to Flow Fam and other 360° video content as well online shopping as well as interesting AR functionality that works at flight gates. Special trial Flow 360° bike seats on concourses allow a fun interface to try the app and 360° video content while you wait for
your flights.

Bike seat concourse Flow 360° area.

Bike Seat concouse trail areas detail.

Flight schedule functionality in Flow 360° app. The app allows for easy scheduling of Adventure Mtn. biking getaway desitnations, rentals, schedule coordination, etc.

UX demonstration of AR functionality of Flight scheduling in Flow 360° ap.

Among the 360° content is a webisode/web content we call Flow Fam. Ideally a new episode would be created every week. The content was designed to take advantage of 360° video to show biking but also create interest in characters that the target demographic can see themselves and their family in, and empathize with. Part reality TV, part sitcom and part Specialized Mountain Biking. This web series is designed to drive and maintain recurring website traffic and promote Specialized products and specials. This web series also drives engagement and retention of interest in Mountain Biking as a sport in general as well.

UX demonstration of 360° content and webside of Flow Fam

Full episode 1 of Flow Fam. 360° video content.

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