Utilizing AR tech to create office micro influencers.

Problem/Creative Goals: Burger King has particular success with digital coupons that are served through their app. They serve several purposes including driving app downloads, letting customers know about specials, as well as decreasing the cost associated with direct mail coupons. As such they are always looking for a way to creatively serve those digital coupons. Solution: Burger Kings closest sandwich competitors locations outnumber Burger Kings locations by five times. That means you are five times more likely to walk into one of their competitors despite wishing you could get your hands on a juicy, flame broiled, Whopper. What if you could take that sandwich you didn't want and just "Whopper it?" 1. An AR coupon that takes photos of any sandwich and turns it into a Whopper. With the reward of allowing a discounted voucher for a Whopper meal to be delivered to you since you couldn't make it to a BK location. That way you can have a juicy, flame broiled Whopper the next time you want one, but can't make it to a BK. 2. Reinforces the initiative to inform the customers that BK can delivered anywhere and rewards that behavior. 3. Suitable for micro influencer social media trending and sharing. Chris Ando: Art Direction, Branding, Design, Digital Experience

What If you could Take that sandwich you didn't really want and just Whopper it?

Burger King's competitors outnumber them by 5 times. That means you are much more likely to find one of their when it's time for lunch or dinner.

Despite the disparity in location numbers convenience is no substitute for a Flame Broiled Whopper.

What if you could turn that sandwich you didn't want into a piece of Flame Broiled Heaven?

Simply by placing that sandwich you settled for on it's wrapper...

Then opening up the Burger King App...

Snap a photo of that sandwich you settled for on it's wrapper.

Through the magic of AR you have turned that sandwich into a delicious Flame Broiled Whopper.

VOILA! You "Whoppered" that sandwich you were settling for and in the process opened up a digital coupon for a Whopper to be delivered to your location the next time of your choosing. Nice and safe as per quarantine restrictions.

Use your coupon to get a Whopper delivered the next time you think about settling for less than a juicy, Flame Broiled Whopper.

If you can't find a BK don't worry. The King will come to you.

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