Brand film Audi: Why am I here?
Part two: Why am I here?
Telling a story of change to younger customers.
Problem/Creative Goals: The average person under 30 isn't going to be able to afford an Audi A8. Solution: Create an episodic brand film that is interesting and applicable to young adults featuring a car that fits their budget. Thereby generating brand interest and loyalty early on so that when they can afford an A8, they will already be interested in Audi's. Chris Ando: Direction, Art Direction, Writing, Filming, Editing, Sound Design, and Post. Jon Robinson had nothing to do with this work and is not in any way associated with Saatchi & Saatchi X.