Altrernative Media Idea. A dramady trailer designed to be shared by social media. Idea was to create a story where pastry was a metaphor for life. Could possibly be turned into a real film. I shot and edited all but the drone shots.
A dark dramady... with pasty as a life metaphor?
D&AD Entry Problem/Creative Goals: Generate interest in a demographic not yet tapped by the baking goods industry: Single men. Create a story that breaks the mold of cliché imagery and narratives told over and over again. Make that narrative pertinent and relevant to the target demographic, of which they are excluded from the current cliché imagery and narratives. Solution: Create a brand film where the imagery and narrative are relevant to the untapped market of single males, which is a demographic that is excluded from the current narratives and cliché imagery. Even tough guys like warm pastries. Chris Ando: Direction, Art Direction, Branding, Design, Cinematography, Editing, Sound Design, Writing