Showing the features, because who wants to read it?
Problem/Creative Goals: Introduce the features of the Audi A8 to a target demographic in a memorable fashion. Solution: Show what features are offered on the Audi A8, in a way that is easily understood and far different and memorable than the obligatory image of cars driving down the highway with a laundry list options in fine print. Located in places the target demographic will already have eyes. Chris Ando: Direction, Art Direction, Branding, Design, UI/UX