Utilize open data to inform, improve air, and reward.

Future Lions Entry Problem/Creative Goals: Poor air quality is a major issue in many large cities. Much of the poor air quality comes from automobiles. Solution: Highlight the fact that ride sharing naturally decreases the amount of cars on the road. and make more convenient and cost effective to utilize LYFT when air quality warnings in cities are their worst. Chris Ando: Art Direction, Design,

App integration notifies current users of the app that the air quality is bad and where special temporary park and ride lots are located.

Digital OOH, on high commuter traffic routes, SMS messages sent based on geofencing around OOH placement locations. Messages notify of park and ride LYFT locations with google map links. (Poor air quality warning days only.)

Electronic display at high traffic gas stations on poor air quality dipalys also alerting of park and ride LYFT Lcoations for discounted ride sharing.

Temporary park and ride locations can be set up on high traffic commuter routes and partnerships can be made with large parking lot owners. (dept store and grocery stroe chains for example since it is likely to also drive traffic to their business's by allowing the LYFT Park and Ride service.

↑Back to Top